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Director of Marketing (hospital mktg experience required) |
| Tenet Healthcare, Hickory, NC |
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(Full time) |
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Description
Responsible for advertising and marketing plan development, advertising campaigns, media relations, collateral and communications, and market research/analysis. In addition, this position is responsible for public and community relations activities, cultivating and maintaining strategic relationships within the community. Specific responsibilities include but are not limited to: - Conducts market research, including market share, image, focus groups.
- Develops marketing and communications strategic and tactical plan to complement and advance strategic business objectives of the facility
- Develops budget in accordance with plan and hospital allocation
- Responsible for maintaining and achieving budget goals while executing plan and strategies approved for plan year
- Seeks approval for all marketing expenses above threshold amount
- Develops and coordinates all collaterals from concept to execution and distribution (e.g. print advertisements, direct mail, product line brochures, facility newsletters)
- Works with agencies (when approved) on creative development and execution; manages ad placement
- Fosters positive relationships with local broadcast and print media, maintaining appropriate records for all media contacts
- Serves as a facility media spokesperson; determines appropriateness of media requests for information and formulates the content, timing and manner of media releases in conformance with policies and codes of ethics; works with CEO and corporate communications, as required, on routine and crisis communications
- Develops, coordinates and maintains community relations activities consistent with hospital business plan
- Develop and maintain project and community calendars
- Manages the development of screenings, seminars, community health fairs and speakers bureaus to promote targeted clinical services
- Represents hospital in community organizations and events, including chambers, planning board meetings, non-profit boards.
Qualifications
Requirements Education A Bachelors degree is required in marketing, journalism or related field Professional Three to five years of experience in marketing, public relations and/or communications in a hospital or health care setting required. Track record of: knowing how to plan and execute CTA campaigns, media buys and print collateral; understanding media relations and knowing how to write and issue press releases and stories; and building positive and productive relationships with community organizations and businesses. Character - Is proactive, responsive and accountable:
- Possesses strong interpersonal skills, knows how to work collaboratively with others to get things done.
- Is able to balance multiple responsibilities and work with deadlines and interruptions
- Is able to maintain a positive, calm and professional demeanor under stressful conditions
Competency - Understands the hospital and health care industry.
- Strong organizational skills
- Word process and desktop publishing proficiencies required
- Excel, PowerPoint and other related systems
- Ensures departmental functions and activities are in compliance with the appropriate regulatory standards, including but not limited to: JCAHO, HIPAA, State, Federal, corporate compliance, and other applicable professional codes
Communication: - Excellent oral and written communication skills
Job : Non-Clinical/Administrative
Primary Location : NC-Hickory
Hospital/facility : 334-Frye Regional Medical Center - Hickory, NC
Job Type* : Full-time
Shift Type* : Days
Tenet, through its subsidiaries, owns and operates acute care hospitals and numerous related health care services. Our mission is to be recognized for our commitment to our people and partners who provide quality, innovative care to the patients we serve in our communities. It's a spirit you can experience first-hand and it's a philosophy that can enhance your own approach to health care and your career goals.
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Please quote Job Code 0805017754 when contacting the employer by phone about this position.
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( AllHealthcareJobs Job ID:227529 last updated on 12/28/2009)
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