Director of Marketing
Fresenius Medical Care, Metairie, LA
(Full time)

Division:  Corporate

An outstanding opportunity to work at Fresenius Medical Care North America. Fresenius is the world's largest, integrated provider of products and services for individuals with chronic kidney failure, a condition that affects more than 1,300,000 individuals worldwide. Through its network of over 49,000 employees in over 100 countries, FMCNA offers outstanding career opportunities across the globe in a rapidly expanding yet stable environment . Working at Fresenius means growing your career while making a difference.

Description
 

The Director of Marketing will develop and manage a diverse range of marketing/communications projects to support growth of the existing FMS business, and supports the launch of newly developed service offerings that expand the business. Conceives, develops and tests new marketing ideas with the goal of rolling out new methods and campaigns that yield positive results. Acts as an internal divisional expert on marketing strategies & tactics for the assigned market, manages the external marketing agencies, and develops original promotional materials, creative messaging, and ROI analyses related to these marketing initiatives.
Develops local FMS marketing strategies, tactics and implementation plans for the assigned markets to strengthen the company and division value proposition and market differentiation.
Develops clear business strategies, viable marketing plans, and new tools for the FMS field, management staff and affiliated partners.

Provides advice and counsel to Division senior management regarding market identification, revenue potentials, marketing strategies and the related external communications.

Requirements
 

Required: Bachelors Degree in Marketing or Business Management
Preferred: Advanced Degree in Marketing or Business Management

3 5 years of experience in marketing, preferably in a healthcare service or product environment.
Knowledge of the Dialysis industry dynamics and structure required.
Must be an experienced writer and project manager - familiar with vendors of various marketing services, and their processes.
Proficiency in analysis and use of empirical data to make strategic decisions is a must.
Fresenius offers highly a competitive benefits package that includes medical and dental, 401k, short- and long-term disability, tuition reimbursement, and a paid time off program. Fresenius Medical Care is an Equal Opportunity Employer. For more information please visit our website at www.fmcna.com. Please apply on-line at www.fmcna.com.
 
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( AllHealthcareJobs Job ID:604742 last updated on 11/24/2009)


        
         

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